Industry Highlight: Top 5 Things to Know for Print Marketing with the Healthcare Industry

With digital becoming the prime source for information, many believe that print marketing has lost its way in relevance in the healthcare industry. However, this is nowhere even near the truth. Print marketing allows the industry to stand apart from the busy online world. In fact, combining print and digital marketing can be the perfect duo to increase awareness for your healthcare brand and gather leads. A recent survey showed that physical ads and print marketing have more impact and emotional weight than digital marketing and ads done by the Temple University for the US Postal Service. Here are 5 things you need to know when it comes to the healthcare industry and print marketing.

1. Boost Credibility

   When investing in quality print materials such as direct mail, brochures, flyers, booklets, and more; print can go a long way in reaching your ideal audience within the healthcare industry by providing trust and in promoting your company’s legitimacy. Such printed materials can inform patients or the community about your organization’s activities by providing quality when conveying your message. It can make all the difference in having quality results and massive success.

2. Compels Action

   Print marketing still has value even though many believe it to be outdated in the digital era, but it is still the most effective. When a prospective patient or client reads your marketing material they are more likely to be captivated and engaged for a longer time; unlike when browsing online it is very hard to captivate your audience for more than a mere few seconds or few minutes. By captivating them for a longer period of time through print they are more likely to engage with your organization.

3. Compels Higher Audience Attention Spans

   When promoting your company online alone it can come with a lot of factors and even more competition. Utilizing print marketing compels the audience more as they will have to take the time to read through the material. There is also less of a chance to get distracted with online ads and pop-ups. When it comes to healthcare products, the target audience will relate more to print materials

4. Appeal to a Wider Audience

   With digital marketing and advertising most campaigns will only target a particular demographic. However, print marketing can serve them all at the same time by reaching both young and old audiences. For example, with direct mail you can reach more people who might not be privileged to your company or brand online.

5. More Impact

   You know the saying, “what’s old is new again”. Think about it, whoever thought fanny packs would be making a comeback…but here we are. Nowadays so many companies are advertising online and neglecting the benefits of print marketing. However, in the healthcare industry print marketing is becoming a hot trend. As companies have more information and data they can utilize that information to create compelling content and sales copy. With so much noise piling up in the inbox you can get your company noticed in the mailbox.

When it comes to the healthcare industry, print marketing is the most effective marketing strategy for products and services. If you’re looking for a print company you can trust to provide quality print materials then connect with our team of experts to learn more and get started today!