Top Small Business Marketing Ideas for the Fall Season
Happy first day of fall, ya’ll! Time to welcome cooler weather (not quite yet in Los Angeles), pumpkin decor and comfy sweaters. It’s also time to catch up on our 2021 goals as we enter the 4th quarter. Where has the time gone? Here are our top 5 marketing tips for small businesses for the fall season to attract current and potential customers.
Make a Plan
Lay out your marketing strategy by defining your clear goals to end the year. Allocate a budget and run a checklist to compare and contrast your strategy from the previous year to determine what worked and where improvements need to be made. As customers are going to be online, prepare a thorough content calendar for email marketing, social media posts and blog articles. For your print marketing strategy it’s important to include direct mail, 2022 calendars, promotional products and more.
Fall Themes & Holiday Promotions
With the fall season comes back to school, football games, pumpkin patches, Halloween, Thanksgiving, annual events, holiday parties and of course Christmas. Take advantage of the season by creating a limited time promotion that includes custom flyers, postcards, posters, banners, brochures and more to reach out to your community.
Connect with Current Customers
Reconnect with customers that purchased from the previous year around the season time. Utilize direct mail by providing holiday offers via postcards or customer letters.
With it being the busiest time of the year comes lots of travel. Get ready with window graphics, custom posters, and window clings. Special offers can also include gift cards and custom photo cards.
Go social to increase your digital engagement. Followers can relate to a brand when there is a personality on social media. Showcase your employees, holiday parties, client work and have fun. You can also take advantage of trending hashtags to be a part of a wider conversation.
These top holiday marketing ideas are great ways to increase your brand awareness and business opportunities this fall. If you’re looking to promote your services and products through print marketing then our team of experts at Image Cube are here to help! Connect with us today to learn more and get started.