The Importance of Having a Business Card Even During the Digital Age

With business being predominantly run online is there still a need for an actual business card? With the efficiency of wifi and social media consuming how we interact on a daily basis, there still seems to be missing that personal connection. In business, most professionals still prefer a face-to-face interaction, in fact, 95% of people say face-to-face is essential for long term business relationships. Thankfully, that’s where tried and true business cards come in handy.

Business cards still remain an important tool to business promotion and relations as they reflect professionalism and preparedness, effectively create in-person networking, and activate direct marketing opportunities. Therefore, business cards still have a purpose even during the current digital era. A study showed that sales increase by 2.5% for every 2,000 business cards that get passed around.

When having relations with potential prospects, providing business cards helps as the sense of touch is a powerful contributor to sense-based marketing. Therefore, prompting them to act through the printed material to emphasize quality. It becomes the trigger engagement to spark further conversation or interest…therefore, moving a connection forward to the next step.

Even though business cards still work today, it’s imperative to make them work for you. Note everyone who receives a business card is going to make a contact but there still is an increase of a possibility as opposed to not providing one at all. That’s why it’s important to invest in a quality business card with minimal cost to attract further interest. In fact, 72% of people will judge a company or person based on the quality of their business card. First impressions are everything.

If you’re in need to invest in or revamp your current business cards our team of experts at Image Cube are ready to help. Connect with us to learn more and get started today.