2021 Looks Bright with Pantone’s Colors of the Year

Well, 2020 is finally over and we’re happy to say that the future is looking exciting for Image Cube (more details coming soon!). With last year being unique, guess that’s a nice way of putting it, 2021 deserves to be applauded for bringing hope and light for the new year. The Pantone Color Institute agrees and has chosen, for the first time ever, two colors that they believe will best reflect this new year. The Colors of the Year are Illuminating, a vibrant light yellow, and Ultimate Gray, the first neutral shade to ever be selected. Laurie Pressman, vice president of the Pantone Color Institute, says “It’s a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine, and reinvent.”

At Image Cube, we are all about branding colors and utilizing them to help spread your brand awareness through our print marketing services. These colors are meant to be seen as a unified pair to hint at the importance of solidarity for this year. We agree that after a tumultuous year like 2020, our nation and world needs to come together more than ever and love the direction Pantone is taking with these compatible color tones. According to Pantone’s press statement, “Illuminating is associated with optimism and vivacity, while Ultimate Gray encourages “feelings of composure, steadiness and resilience.”

We love color and making our clients’ products pop to catch the eye of a potential consumer. In a previous blog post, Choosing Brand Colors that Strengthen Your Business, we touched on the benefits of colors and how they can evoke an emotion with yellow bringing joy and a great choice for grabbing someone’s attention. Ultimate gray is an excellent selection to offset the illuminating yellow by bringing transparency in print.

For over 15 years we have been helping brands spark personality using color in print marketing. If your business needs a refresher for 2021 with the power of color then we encourage you to connect with our team of experts to get started today.



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