What Does the Future Hold for Print Marketing Amongst COVID?

The Coronavirus pandemic has certainly left its mark on the world since affecting so many at the beginning of this year. Many industries have adjusted to new ways of operating business to keep their employees and customers safe from the spread. As we enter month seven of our new normal, we begin to wonder, what does the future hold for print marketing post-COVID and will we ever get back to the way things used to be?

Future of Print

Print marketing is still very valuable, we’ve seen it first hand with mail-in voting this election year. However, many are still concerned with the spread of germs traveling on paper from person to person. This affects the printing industry greatly. Print makes the most sense in business when you come in contact with someone else to build on that relationship, but due to social distancing that has created a definite challenge. Our industry has adjusted like so many. Print did find a need for signage at the beginning of the pandemic to indicate the wearing of masks, washing hands, social distancing, and more during the COVID pandemic. All of that is still greatly needed and a must-have to run any well-known establishment that values its clientele.

Even though the internet and online advertising are still a big threat to print marketing, the two really go hand in hand to get the most out of a marketing campaign. Direct mail has the power to reach and gain the attention of a core audience in a way that online ads just can’t do. Businesses still need to run, people still need their products, and reaching them in a comprehensive marketing plan includes print with direct mail as a core function. Rest assured that appropriate CDC guidelines are always in place here at Image Cube.

In the future, hopefully, in the very near future, we hope to be able to provide more printing services that we know our customers still need to run their business. If you’re looking to enhance print marketing for your business, please connect with our team of experts to get started today!



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