The Game Has Changed for Print Marketing
As the marketing world continues to move to digital, newspapers are folding and print magazines are going online. It’s easy to believe that print marketing is “dead” but we’re here to say it is very much alive! Even as fewer publications move away from print they are still excellent, especially for direct mail. It’s important to not count out print marketing for your marketing strategy as it is not only amazingly affordable but cost effective.
Like so many businesses, digital marketing generally becomes the centerpiece of your marketing strategy. However, the market is becoming so saturated that it’s essential to look into print marketing for comparison. With the world so heavily inundated with screens there is overwhelming competition amongst thousands of brands.
In fact, Salesforce.org’s Brandon Ortiz said in a recent Forbes article, “the ubiquity of digital media has given print media a strange new power. Think of how special it is to get a written letter as opposed to an email.” With that said, a potential customer receiving print marketing material has a better chance of making a lasting impression than one received online. As the saying goes, “if it ain’t broken, don’t fix it.”
For small businesses the goal of getting potential customers to your location is key and print collateral can do just the trick. Businesses that do events and trade shows will especially benefit from print material as a physical reminder about your business.
Personalization is easy to achieve in modern print collateral thanks to digital variable data printing (VDP), which allows a variety of elements to be changed from piece to piece. This is excellent for direct mail applications.
A surprising thing about print marketing is how it has evolved and works tandemly with digital marketing campaigns. By creating a unique website solely for the purpose of your print advertising, you can track and collect data. It will continue to live on as a somewhat “evergreen” internet content.
At Image Cube, we can help you achieve your business goals through print marketing. With print marketing more affordable than ever before it’s the perfect time to experience it for your next campaign. Connect with our team of experts to learn more and get started today!