Strengthen Your Brand’s Image with Just the Right Color
Ever get the feeling that your brand is feeling a little….bland? Yep, no one likes a bland brand. Maybe it’s time to splash a little more color to your business and change it up for the new year. Making a first impression with potential customers is key and using the right color can help do just the trick and ensure your brand’s success. In fact, studies have proven that 85% of potential customers claim that the biggest motivator when choosing whether or not to buy a product was color!
The great thing about color is that it has a powerful way of speaking emotion and bringing your brand to life. A great example is using the color red as it encourages rapid and impulsive decision making. Ever notice how sales and promotions tend to go with bold red so it catches your eye, kind of like a stop sign? Stop…buy now! That’s why using the right color will help evoke what you want your potential client to see and how to react. Let’s go through the rainbow and highlight (no pun intended) each color and how it can help maximize your brand’s success.
Red is bold and known to reflect intensity and can stimulate the feeling of passion and excitement. It’s like we mentioned earlier as it brings about a sense of urgency and impulse for people.
Blue brings about a nice, calming feeling. Similar to when you’re looking up to the sky or ocean. With blue comes serenity while also relating to cleanliness and health. To ensure safety and trust for their patients, many health companies are centered around blue. In fact, a well-known health insurance company uses the color right in their brand name.
Green brings about a sense of nature and mother earth. It also symbolizes life, growth and safety. With green comes a warming effect to create a cheerful nature with a naturalistic approach. In addition, green showcases money and wealth, which is ideal for financial companies.
Time to brighten things up with the color yellow! Yellow, like the sun, brings a happy and positive feeling. Admit it, when you just pictured the sun it was a character smiling wearing sunglasses…right? (If not, you are now!) The bright color is strong enough to catch people’s attention. It’s a joyful color that is great for children’s products or leisure companies like travel.
The color orange brings together creativity while also being less aggressive than red. With orange being a very visible color, it is powerful for promoting products in relation to concentration and happiness as it helps to attract the areas of design.
With purple comes power…much like when a king wears his robe. It conveys luxury as it is often associated with wealth and influence. A lighter shade of purple is a great color to highlight women’s products. It is a favorite among the target audience.
With black, it is an elite and prestigious color related to formality. It is also a strong, dominating color that can relate to mystery and death. We recommend that the color black be used in a minimalistic way while also being bold. Using black in the background will help make the brighter colors stand out.
When you think of the color white you think of purity and cleanliness as it is a direct contrast to black. As a wholesome color, it also depicts faith and perfection. White can be used to promote goodness and bring simplicity to your brand.
We have been helping brands for nearly 20 years represent themselves through colorful print solutions. We know how to ensure your potential customers see your brand to build that connection. If your business needs to start or broaden your message with the power of color then we encourage you to connect with our team of experts to get started today.