Print Communications is Still Giving Customers All the Right Feels
We know it can be difficult sometimes trying to relate to your customers on an emotional level. Nowadays, marketing is all about making that connection and building a relationship with your clients. Print communications can help have the impact you’re looking for to grow your business through emotions.
Print Creates Emotional Connections
Relating to current and prospective customers on an emotional level is key for longevity. It’s one of the many reasons they keep coming back for more. The link between emotion and printing goes back to Gutenberg when he started fumbling around with the printing press in 1450. It was then that the printed word drove mankind out of the dark ages and into the age of enlightenment, also known as the age of reason. Printing helped fuel education and later allowed for vast developments in science and the industrial era. With all the history and growth print has brought to us, it’s a wonder why so many think it’s a dying industry.
Benefits of Print
Printing is here to stay and isn’t going anywhere anytime soon. So you can either ignore it and lose out on growth opportunities for your business or you can embrace it and reap the benefits. We hope you choose the latter. For example, brochures and direct mail pieces have a higher conversion rate per piece than emails and websites. While there may be a greater cost per piece compared to the digital option, the return is considerably higher.
How It All Connects
We all experience many emotions throughout the day – happiness, sadness, excitement, concern, etc. A recent study has found that there are actually 27 different emotions that the average person experiences. The words you choose and the image portrayed in your printed material can strike a cord to convert your ideal customer. It’s time to let your emotions get the best of you when it comes to your printed materials.
If you’re looking to make printing part of your overall marketing strategy, we’re here to help! Connect with our team to get started and make an emotional connection with your customers through the power of print!