New Year Resolution: Grow Your Brand with Consistency
2022 has officially begun and our recommended new year’s resolutions for brands this year is building trust with your customers through brand consistency. All larger brands have done a great job of attracting and growing their customers through consistent brand messaging. When you see the majestic Clydesdale horses on TV you automatically know a Budweiser beer is soon to follow. Did you know it takes a viewer at least seven times to see a brand message before making a potential purchase? Being consistent can help build your brand awareness.
Brand consistency is how your brand delivers messaging aligned with its core values, brand promise, customer experience, and brand identity elements. It ensures that your brand is easily identifiable through all marketing outlets. By doing so it helps create a cohesive identity for your brand, not only with loyal customers but potential ones as well.
In order to obtain lifelong customers brand consistency plays a key role by building trust through your message. The more consistent your brand is the more recognizable it will be by helping customers get to know your brand on a more personal level. 71% of consumers say they’re more likely to buy a product or service from a brand they recognize.
When marketing your brand it’s important to build through an emotional level. When people feel like your brand understands their needs, trust is formed. Good marketers tend to utilize emotion-based marketing campaigns, often they do so by selling a feeling as opposed to an actual product. By giving consumers a dependable experience you instill a feeling of brand recognition with comfort and trust. Doing so makes them more likely to purchase from you again and again.
Brand consistency builds awareness as businesses have a presence that is easily recognizable and are 3.5 times visible to customers. With consistency in marketing comes an increase in revenue. In fact, the average revenue increase attributed to brand consistency is 23%. And choosing consistent brand colors, logo, and messaging all play an important role to increase your recognition by 80%.
At Image Cube, we are here to help businesses from all sizes, especially franchises, grow their brand consistency with our print marketing services. If you’re looking to grow your brand awareness and increase your companies revenue in 2022 through consistency then connect with our team of experts to learn more and get started today!