Grow Your Business on LinkedIn with These 5 Simple Tips

In the business world networking is key to growing your company. And with the help of social media, LinkedIn should be your go to social platform to connect with business prospects. LinkedIn’s main purpose is to help connect prospective employees with companies and vice versa. However, it has grown so much more in helping businesses grow their clientele. At Image Cube, we use LinkedIn on a regular basis to share our services, business tips, client work, and so much more. If you’re looking for ways to grow your company with the power of LinkedIn here are 5 ways to get started.

1. Marketing

   You can’t grow your business without marketing as they go together like peanut butter and jelly. With the use of digital marketing one way to grow your business is through social media. With LinkedIn being a more professional social channel, reach new customers by sharing your products and services on the business friendly platform.

2. Hiring

   Say the word LinkedIn and people automatically think of applying for jobs as this was its primary focus when it began almost 20 years ago in 2003. By posting job opportunities at your company it will help increase your credibility as well as finding reputable candidates for the job roles you are looking to fill. Utilizing LinkedIn will help you encounter top quality candidates that also allows you to have conversations via message before scheduling an interview.

3. Company-Wide Bonding

   Ask your employees to make a LinkedIn account, if they don’t have one already, and add their place of employment to build awareness. This will allow you to make a company community that can benefit you both.

4. Share Company News & Articles

   Publishing updates about your company or sharing tips within your industry, like a weekly blog (wink, wink) can help you broaden your reach by sharing valuable information to prospective businesses. You can also share blogs directly on LinkedIn using their integrated blog feature to take it one step further.

5. Network & Collaborate

   Networking on LinkedIn isn’t solely for the purpose of finding a job. As a business owner, connect with like-minded people and other business owners in not only your field of expertise but other industries as well. It’s amazing how potential connections can turn into collaborations that can benefit both parties while also increasing your follower base.

LinkedIn is an essential platform to help you connect and grow your business online. But don’t forget that print marketing is essential as well and at Image Cube we’re your one-stop-shop for all things print marketing. Connect with our team of experts to learn more and get started today!