After COVID, When are Trade Shows Coming Back?

To say we’re excited for tradeshows to make a comeback is an understatement. We miss meeting new clients and seeing old ones as we share everything Image Cube has to offer for businesses of all kinds. After a year and a half there is a glimmer of hope that trade shows starting to come back already with more to come in the fall and we just can’t wait! As vaccines continue to become widely available throughout the U.S., tradeshows are tentatively scheduled to return during the rest of the year.

Just know that when you head back things will be a little different compared to pre-Covid times. Rest at ease knowing that trade show organizers, convention venues, and resorts are taking health and safety protocols seriously as in-person meetings start to resume. Large convention venues such as the Las Vegas Convention Center, the Orange County Convention Center in Orlando, the Javits Center in New York City and many more have earned their GBAC Star Certification in 2020. Expect to see sanitizer stations, barriers, masks, updated traffic patterns, increased air flow, and social distancing remaining a visible part of the trade show experience for the foreseeable future. Quick health screenings like we’ve experienced over the last year like temperature scans are being used by exhibit halls already, but may become more important as large gatherings resume.

Digital elements may still remain during trade show events as virtual meetings have proven to be of value during the pandemic. Even as in-person events return it’s important to take the opportunity to engage more visitors with a virtual event as well. Integrated events with in-person meetings complimented by virtual meetings are to be expected moving forward to assist in maximizing engagement. An example is offering a virtual option for seminars, lectures, and classes to reach your target audience even further.

As you gear up to get back in the trade show season. Image Cube is here to help supply all promotional needs from pre and post show mailers, large format printing such as backdrops, banners, and signs, as well as promotional products. Connect with our team of experts to start creating all the materials you will need to attract your ideal clientele before, during and after the trade show.