7 Ways to Stand Out at Your Next Trade Show
With the hustle and bustle of a trade show it can be easy having your booth get lost in the shuffle. Having a successful trade show is equivalent to having a successful year. It’s key to make sure your table or booth grabs attention with a clear and intriguing message and makes attendees want to stop to see what you have to offer. Here are 7 ways to help your brand stand out at the next trade show.
Define Your Goal
The first thing you need to answer when determining your trade show display is, “what is my goal?” Whether you’re increasing your brand awareness, pushing a new campaign, or promoting a new product, you should know the answer and focus on one goal. This will help your trade show design stay focused and clear.
Convey Your Brand Story
Conveying your brand story to potential clients and customers with just visuals can be kind of tricky. Telling the brand story can be elaborate by showcasing the history of the company or more simple with the logo and slogan. It’s important that your booth design is honest and will pull people in to learn more about your services and how you can help further grow your brand.
Engage Your Audience
Engaging your audience with an interactive booth design is the way to go. By creating activity for people, rather than just a video or providing samples, use a strategy called engagement marketing. A great way to do this is by providing fun games where people enter a giveaway to win a prize. This will help raise brand recognition and people will remember you more when they have fun by creating a positive experience.
Keep your message at waist height. We know that sounds odd but it works! People walking by your trade show booth aren’t going to look at what’s on the front of your table cover. They’re either too distracted by what’s at eye level or can’t see it because of other people standing in the way. Having a backdrop display is an excellent option to grab people’s attention because of the height.
Be intentional about white space as it can be your best friend when designing your trade show displays. Having too many colors can have a negative effect on your booth for all the wrong reasons. Using intelligent design can draw people in with a single glance. White space can give those wandering eyes a break from bold colors and allow people to fully take it in and have a moment to breathe.
Using bright and bold colors in the right ways can be effective when balanced with proper white space. As an alternative, using cool colors can have a more calming effect and professional vibe. Another way is utilizing brighter and warmer colors can be more eye-catching but may be too overwhelming if used excessively. There really is a fine balance when it comes to your color choices.
Image resolution can make or break your print design. Sure, a quality phone camera nowadays can take great pictures but it is often too small and pixelated when blown up to a larger scale. We recommend investing a little more into your branding by using a pro photographer with a high-quality camera to get those perfect shots.
Image Cube is your number one print shop to help grow your brand at the next trade show. Connect with our team of experts to learn more and get started today!