7 Steps to Secure Repeat Customers with Direct Mail
Time and time again direct mail has been a proven marketing strategy to help secure repeat customers. On average, repeat customers spend 33% more than first time customers. With direct mail you can also turn those new customers into loyal patrons that help spread word of mouth to promote your business. On average, a happy customer will tell nine of his or her friends about your business if they receive an excellent experience. In fact, it’s been proven that companies who value their customers’ experience generate about 60% more profit than their competitors. Focusing on repeat customers by utilizing direct mail is key for long-term success. Here’s how you do it.
Step 1 – Define your goal
Are you looking to boost sales with a promotional offer or launch a new product or service? Whatever your goal is, be sure to harness that as the center focus of your direct mail piece.
Step 2 – Determine your target audience
Create a direct mail piece that speaks and targets your past clientele. They are more inclined to trust your business than a new customer since they are familiar with your product. Hyper target your past or current customer list by segmenting them. For the group that buys more often, provide a direct mailer with a coupon code or discount.
Step 3 – Scan your direct mailing list
It’s imperative to make sure your mailing list is up to date to ensure that it’s not missing any necessary information. At Image Cube, we can also assist you with the mailing list. If you want to purchase consumer mailing data, we can provide a complete list data service making sure it is complete and accurate.
Step 4 – Develop compelling messaging
Create a message that is centered around your goal by using the right language and keywords that are sure to grab their attention. This can be by offering loyalty points, getting personal or sending special coupons to valuable customers. Create a message to remind them why they enjoy shopping with you. Always be sure to include a call-to-action to help your customers respond and encourage repeat sales. Your direct mail piece should be specific, measurable, attainable, realistic, and time sensitive.
Step 5 – Design your direct mail piece
When creating a mailer campaign you want to ensure that it is visually enhanced to grab attention amongst the other mail pieces in the mailbox. The goal is to get your customers to read the call-to-action by drawing their attention to the important information. Create a headline to make them want to read more. Also, use their name if possible to make it more personable. This little touch will leave a lasting impression and show them that you care.
Step 6 – Print & mail your direct mailer
This is where we come in! As a commercial print provider, Image Cube will handle all your mailing needs. We are here to help strategize your mail campaign, manage your mailing list, create your mailers, print addresses, get you the best postage rates, and presort and deliver your mailings to the post office. We handle it all!
Step 7 – Measure & analyze your campaign’s performance
To know if your campaign was a successful one, it’s important to analyze the key performance indicators (KPIs) such as the response rate, conversion rate, average order size, revenue per order and overall return on investment.
At Image Cube, we know direct mail and how to reach your target audience. Let us help handle it from start to finish and connect with one of our direct mail strategists today to learn more.