5 Ways to Grow Your Business Using Instagram
When potential customers want to see your products, chances are they start looking on Instagram. For over a decade now Instagram has been known as the visual social media platform known best for highlighting beautiful photos and catchy videos. While many users love the social channel for sharing a selfie or their favorite food for the day, Instagram is a must-have social channel to raise awareness for your brand. Check out our top 5 ways to grow your business using Instagram.
Increase Exposure and Visibility
Instagram has over 500+ million active users a day and according to Hootsuite.com 200+ million visit a business page each day. Your brand awareness is likely to grow if you’re using the features that attract potential customers like stories, reels, and promotions. Hootsuite also reported that 62% of Instagram users have become interested or even purchased products from a company page after seeing a story advertisement. By utilizing Instagram’s ad feature you can increase your company’s audience and leave an impact with potential clientele. Don’t forget to include hashtags in your posts as they are a great way to increase your company’s visibility by linking to similar posts with similar interests.
Make Money Within Instagram
Much like Facebook, Instagram has a buying and selling feature that allows companies to promote their products and sell them through the platform by utilizing shoppable posts. By posting a picture of the product and then using the direct link to your website within the photo post, people can go directly to the landing page to purchase the item being featured. Having an Instagram account to boost your sales is hard to deny when 76% of users state that they have bought a product using the shoppable post feature.
Take Advantage of Insights
By now your business is probably familiar with insights from social channels, like Facebook, and the analytics they provide. They are extremely helpful to your overall marketing strategy as they can tell you a lot about your customers. Thankfully, Instagram also provides this tool to its business users through Insights. Instagram provides analysis for each post a company makes as well as performance for how the page is performing overall that includes data on consumers by age, gender, location, peak times, reach and more. This helpful information helps companies know when is the best time to post based on their audience’s activity time.
The point of social media is just that…being social. Instagram is a great outlet that allows brands to make real connections with their customers. In fact, most customers will send a message or comment to a company more so than contacting their customer service through their website. Providing exceptional customer service is key to retaining a loyal and devoted customer that is willing to share your brand with others. Interacting with customers is a great way to keep them happy and also increase your engagement activity. Engagement on a post by likes, comments, shares and saves can help a company determine what products and content their customers enjoy the most. There are many great ways to engage with customers on Instagram by taking advantage of polls, having giveaways, resharing customers’ posts, giving shoutouts and replying to comments and direct messages.
With more and more companies joining Instagram every day, there is no shortage of inspiration. By following other businesses you can learn new ways to get creative. Just know that just because it may work for one company does not always mean it will work for yours too.
Instagram continues to grow with new users each and every day but that doesn’t mean you should neglect your print marketing strategy. That’s where our experts from Image Cube come in! Connect with us to learn more and don’t forget to follow us on Instagram at @imagecube!