4 Ways Businesses Are Reaching Customers During the Coronavirus Through Direct Mail
Slowly, but surely, businesses are beginning to open their doors once again while still battling the Coronavirus. However, not all states have made that possible just yet but we are moving in the right direction. During these unprecedented times, companies are finding unique ways to market their products to their customers who are still at home through print and direct mail. In fact, research has shown that 40% of customers will try a new business after receiving a direct mail offer.
4 Unique Ways to Reach Customers at Home
Postcards can serve as a simple reminder to help stay top of mind with customers. Many people enjoy the appointment reminder that comes in the mail from their doctor or dentist so why not take the same approach to promote your products or services. According to the USPS, 77% of people sort through their mail immediately upon pulling it from their mailboxes. This way your business will not go unnoticed as it might with an email blast.
Brochures are great as they provide an insightful overview of your business, services, and/or products. Think of it as your website but on paper. A brochure can be designed as a guide to walk customers through a series of information or actions. The first page should be used as an introduction and closing with the last page as a conclusion followed by a call to action.
Believe it or not, not everyone wants to be sold to when they open their mail. A greeting card is a nice surprise mixed amongst all the bills. Use a greeting card to simply say hello, hope they are doing well or wishing them a happy holiday. Some common upcoming events are Father’s Day and summer. Or you could be extra fun by celebrating trending holidays like National Flip Flop Day if you sell shoes or Smile Power Day to promote love and generosity. After all, there is a holiday for practically everything nowadays.
Surprise your customers with an exclusive invitation. This can be an invite to an upcoming event, sale, incentive, or experience. Invitations are a great way to build excitement and interest amongst your customers. Be sure to be clear and informative about your offering or event.
Over these past few months, Image Cube has helped keep our clients’ businesses up and running through print, direct mail, and more. If you’re looking for unique ways to reach your customers to stand out in their mailbox feel free to connect with our team of experts to get started today!