10 Questions to Improve Your Marketing in 2021
As we begin to wrap up Q1 for 2021 it’s time for a pop quiz! Eek…we know these aren’t fun but it’s important to be in the know when it comes to your business. Today, we’re examining the golden rules to marketing by asking some tough questions to make sure your business has one of the best years yet. While there’s no magic and perfect method to business success, these have been shown to set the bar.
1. Do You Know Your Customer?
Your customers are the reason you started your business to better serve them. But, do you really know who they are? Try developing customer profiles for who you serve and think might be of interest for your product or service. Include areas like age, gender, hobbies, occupation, interests, etc. In addition, you could also survey your current clientele through a simple survey to offer a percentage of savings for their next purchase. This is great to understand your market and what they enjoy about your business.
2. Do You Use What You Know?
We know that with growth comes more opportunities but it’s important to also stick to what you’re good at. Examine what has worked in the past then take another step and determine why marketing was successful for that product or service.
3. How’s Your Website?
Here’s some hard but necessary truth…a website could make or break your business. It could be the difference between a purchase or a quick bounce to another competitor. In 2021, a website is the source of credibility. If your website is clean, simple, and smooth to operate then your chances of success increase! Be sure that the check-out or contact process is seamless and easy to secure that transaction or appointment.
4. Do You Use a CTA?
If you’re wondering what CTA stands for, call to action, then chances are you may not have one. Within your website, you should be guiding the user on what to do next with a strong CTA. These could be buttons that are examples like “Learn More”, “Shop Now”, “Schedule an Appointment” or “Contact Us”. It’s not always obvious to the user what they are supposed to do next so be sure it’s simple and easy to follow.
5. Do You Need to Reevaluate?
There comes a time in every business where you need to take a step back and reevaluate in order to move forward. It’s important to look into what’s working and what isn’t. This is where surveying your customers can come in handy with some hard, but necessary, feedback and truth.
6. Is Your Message Simple?
We get that your excitement for your business may cause you to share a lot or too much to where it’s overwhelming to the customer. Be sure that your message is clear and concise. Capture their attention with the most compelling points to draw them in. Then use another portion for a different campaign to test to see what resonates best. Sometimes less is more.
7. Do You Have a PR Plan?
Public relations is a necessity in any business to not only share updates and news but in case a crisis may occur, fingers crossed that doesn’t happen. To avoid mistakes be sure to air on the side of caution. Your team in charge of social media should have the good judgment to respond to negative comments or situations in a respectful way that represents your business. We highly recommend having a Customer Response Protocol handy for situations like these. An ongoing CRP can include any and all possible questions or situations that may arise with approved responses ready to go.
8. Are You Trying Something New?
There’s an old saying, you’ll never know until you try. Don’t misunderstand us, it’s important to still stick to the tactics that got you here but it’s also important to get out of your comfort zone and try something new. Maybe try a new website, adding another social media channel, or a completely new marketing strategy altogether.
9. Are You Asking The Right Questions?
Learning is never really done as the world is always changing (hello 2020) and things are improving. Really look at your marketing tactics and ask yourself, is what we’re doing really working to grow our business? Obtain the feedback needed and use what you’ve learned to make the correct improvements for optimal growth.
10. Is Your Business Adapting?
Remember, what works for one business may not work for yours. Plans change and as we learned last year pandemics happen. You can never fully know what will happen in the future so remember to be flexible and sometimes roll with it as best as you can.
It’s never too late to re-examine your marketing strategy. We hope these top tips will help bring new ways to marketing your business to reach maximum results for your 2021. If you’re in need of our services and areas of expertise in print, direct mail, promotional products, signage and display, and so much more, please connect with our team of experts to get started today!